The Broker Forum is happy to announce the successful launch of its new public website over the weekend. This initiative is the first step of The Broker Forum’s strategy to make itself ever more visible for B2B players on all major search engines, thus attracting and retaining new members both in our traditional markets, as well as in our developing ones.
The new website features a completely redesigned interface with clearly defined value propositions, an updated most popular parts search, by country or by manufacturer, as well as several technological innovations specifically designed to confirm The Broker Forum’s position as the leader in electronic components trading online.
Research has shown that when starting a purchasing cycle in the B2B segment of purchasing, buyers turn first to Search engines (65%*) in order to evaluate all possible options. They repeat this behaviour at the research stage (51%*), during the negotiation stage (42%*) as well as during the purchase stage (42%*). The Broker Forum wishes to be present and be visible at each stage of the purchasing process, so our member’s inventory can be visible every time a components search occurs on the web.
Maintaining brand equity
Research has also shown that being on top of search results attracts 70 % of all clicks. This is a key driver in our strategy to ensure that The Broker Forum brand enjoys unparalleled visibility, thus ensuring that our members keep on benefiting from an ever expanding number of business opportunities.
We look forward to your comments on our new website. Aside from continuously improving our public pages, we are now working on the internal navigation of the members sections. Please write to
support@brokerforum.com should you have any questions regarding this on any other The Broker Forum initiative.
JM Stam
Vice-President, Operations
The Broker Forum
*Source: Enquiro 2007
