One of the
key strategic objectives that The Broker Forum has set for itself over the
course of the past 24 months has been in the area of improving the quality of search
experience for its members. Buyer members have been complaining that the search
results do not yield sufficient information to be able to complete deals in a
quick and efficient manner. The higher perceived cost of being a member
on The Broker Forum is not the value of the membership, it is the value of the
time spent working on the site without knowing if the information it contains
is valid and whether the efforts will be fruitful.
To address
this we’ve implemented several solutions.
1-We‘ve
increased the frequency of the In Stock Certifies Program spot checks (ISCP),
as well as the program’s effectiveness. ISCP controls are automated,
randomised, and can be triggered manually, Members can reply and upload their
stock directly online.
2-We’ve
introduced the Moderator function, allowing key leading members to identify and
flag inventory that hurts the quality of the search experience.
3-We’ve
introduced the Score Card (in Beta version at the moment) that takes into
account the member’s behaviour on the site.
Today we
are introducing a new step to increase the quality of the search results: Non
ISCP Spot checks.
Non ISCP
members will be subject to regular stock checks, similar to the ISCP process. These checks will be moderator
driven, and will work as follows:
Following a
moderator complaint, an ISCP type stock check is sent to the member. If the non
ISCP member fails the check, he receives a warning and the following penalties
will apply:
1st
Complaint: Stock posting capability reduced by 10 %
2nd
Complaint: Stock reduced by 25 %
3rd
Complaint: Stock reduced by 50 %
4th
Complaint: Stock deleted completely, member will only be able to list avails.
Members
will not be allowed to return to the previous level unless they apply for it.
Only 1 application per quarter will allowed for each member.
How this
will work: If an initial complaint is received by a moderator and a member
fails the ensuing stock check on November 1st 2011, his stock will
be reduced by 10%. The member will have to wait until February 1st
2012 to apply and regain his full stock listing.
We look
forward to your comments regarding this new initiative, and invite you to
contact your account manager or get in touch with support@brokerforum.com should you have any questions.
