The Broker Forum to issue Non ISCP Stock Checks

One of the key strategic objectives that The Broker Forum has set for itself over the course of the past 24 months has been in the area of improving the quality of search experience for its members.  Buyer members have been complaining that the search results do not yield sufficient information to be able to complete deals in a quick and efficient manner.  The higher perceived cost of being a member on The Broker Forum is not the value of the membership, it is the value of the time spent working on the site without knowing if the information it contains is valid and whether the efforts will be fruitful.

To address this we’ve implemented several solutions.

1-We‘ve increased the frequency of the In Stock Certifies Program spot checks (ISCP), as well as the program’s effectiveness. ISCP controls are automated, randomised, and can be triggered manually, Members can reply and upload their stock directly online.

2-We’ve introduced the Moderator function, allowing key leading members to identify and flag inventory that hurts the quality of the search experience.

3-We’ve introduced the Score Card (in Beta version at the moment) that takes into account the member’s behaviour on the site.

Today we are introducing a new step to increase the quality of the search results: Non ISCP Spot checks.

Non ISCP members will be subject to regular stock checks, similar to the ISCP process. These checks will be moderator driven, and will work as follows:

Following a moderator complaint, an ISCP type stock check is sent to the member. If the non ISCP member fails the check, he receives a warning and the following penalties will apply:

1st Complaint: Stock posting capability reduced by 10 %

2^nd Complaint: Stock reduced by 25 %

3^rd Complaint: Stock reduced by 50 %

4^th Complaint: Stock deleted completely, member will only be able to list avails.

Members will not be allowed to return to the previous level unless they apply for it. Only 1 application per quarter will allowed for each member.

How this will work: If an initial complaint is received by a moderator and a member fails the ensuing stock check on November 1^st 2011, his stock will be reduced by 10%. The member will have to wait until February 1^st 2012 to apply and regain his full stock listing.

We look forward to your comments regarding this new initiative, and invite you to contact your account manager or get in touch with support@brokerforum.com should you have any questions.